What Is Amazon Brand Registry?
Amazon Brand Registry is Amazon's program that gives brand owners powerful tools to protect their intellectual property, enhance their product listings, and combat counterfeit products on the Amazon marketplace. Enrollment in Brand Registry requires a federally registered trademark (or a pending trademark application filed through Amazon's IP Accelerator program).
At Blue Ridge Trademark, we help Amazon sellers obtain the trademark registration needed for Brand Registry enrollment and guide them through the enrollment process. Our flat-fee trademark registration service is the most efficient path to getting your brand protected on Amazon.
Benefits of Amazon Brand Registry
- Enhanced Brand Content (A+ Content): Create rich product descriptions with enhanced images, comparison charts, and brand storytelling.
- Brand Analytics: Access detailed search term and consumer behavior data to optimize your product listings.
- Counterfeit Protection: Proactive automated protections that prevent suspected infringing listings from appearing.
- Report Violations: Simplified tools for reporting suspected intellectual property violations.
- Amazon Stores: Create a custom multi-page shopping experience dedicated to your brand.
- Sponsored Brands Ads: Access to advertising formats featuring your brand logo, custom headline, and multiple products.
Trademark Requirements for Amazon Brand Registry
To enroll in Amazon Brand Registry, your brand must have an active registered trademark in the country where you want to enroll, or a pending trademark application filed through Amazon's IP Accelerator program. The trademark must be in the form of a text-based mark (word mark) or an image-based mark that includes words, letters, or numbers.
The fastest and most reliable path to Brand Registry enrollment is registering your trademark with the USPTO through an experienced trademark attorney. Our attorney file your trademark application correctly the first time, minimizing delays and maximizing your chances of approval.
How Long Does It Take to Get a Trademark for Amazon Brand Registry?
The standard trademark registration process takes 8 to 14 months. However, Amazon now accepts pending trademark applications that were filed through certain IP Accelerator law firms. Blue Ridge Trademark can help you explore the fastest path to Brand Registry enrollment based on your specific situation.