Privacy Policy
Last updated: August 2026
Blue Ridge Trademark (the "Firm," "we," "us," or "our"), a trade name of the Law Office of Steven J. Goralski, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, blueridgetrademark.com (the "Site"), or engage our legal services.
Information We Collect
We may collect personal information that you voluntarily provide to us when you fill out forms on the Site (including the intake questionnaire), schedule a consultation, purchase a service package, communicate with us via email, phone, or the website chat widget, or sign up for our trademark monitoring service. This information may include your name, email address, phone number, business name, mailing address, payment information (processed securely through Stripe — we do not store credit card numbers), and information about your trademark needs provided through intake forms.
Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and usage through Google Analytics (GA4) and Microsoft Clarity. This may include your IP address (anonymized), browser type and version, operating system, referring URL, pages visited and time spent on each page, click patterns and scrolling behavior, and device type and screen resolution. This information is used to improve our website, understand how visitors interact with our content, and optimize the user experience. It is not used to identify individual visitors.
How We Use Your Information
We use the information we collect to provide, maintain, and improve our legal services, respond to your inquiries and consultation requests, process payments for services, send appointment reminders and case-related communications, comply with legal and ethical obligations, and improve our website and marketing efforts. We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Information Sharing
We may share your information with service providers who assist in operating our business (such as Stripe for payment processing, Calendly for scheduling, JotForm for intake forms, and Google for analytics), the USPTO and other government agencies as necessary to provide legal services, and as required by law, regulation, or legal process. All service providers are bound by their own privacy policies and data protection obligations.
Attorney-Client Privilege
Information you share with us in the context of seeking or receiving legal advice may be protected by attorney-client privilege. This Privacy Policy does not limit or waive any protections afforded by attorney-client privilege or the applicable rules of professional conduct. Information protected by attorney-client privilege is not disclosed except as authorized by you or required by law.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website uses SSL/TLS encryption for all data transmissions. Payment processing is handled entirely by Stripe, a PCI-DSS compliant payment processor. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information, opt out of marketing communications, request information about how your data is used, and lodge a complaint with a data protection authority. To exercise any of these rights, contact us at info@blueridgetrademark.com or call 1-844-GO-MARKS (844-466-2757).
Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies for analytics (Google Analytics, Microsoft Clarity), functionality (session management, form submissions), and performance optimization. You can control cookies through your browser settings. Disabling cookies may affect certain functionality of the Site.
Third-Party Links
Our Site may contain links to third-party websites, including the USPTO, legal directories, and educational resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Blue Ridge Trademark
Law Office of Steven J. Goralski
Email: info@blueridgetrademark.com
Phone: 1-844-GO-MARKS (844-466-2757)