Trademark Blog
Practical insights on trademark law, registration strategy, brand protection, and business-building — written for business owners and entrepreneurs by a trademark attorney.
What Is a Trademark?
The fundamentals of trademark law — what trademarks protect, the types of marks you can register, and why federal registration matters for your business.
How to Choose a Strong Trademark
Why your brand name is a legal decision, the distinctiveness spectrum, and practical tips for selecting a mark that is both marketable and protectable.
The Trademark Modernization Act
How the TMA changed trademark practice — new tools for challenging unused registrations, shortened response periods, and what it means for brand owners.
Protect Against Trademark Scams
The most common trademark scams targeting business owners — fake official letters, fraudulent filing services, and bogus renewal notices.
NIL Trademark Protection
How athletes, influencers, and public figures can protect their personal brands through federal trademark registration.
Trademark Classes Explained
The 45 Nice Classification classes, how to identify the right ones for your business, and why getting classification right matters.